Here’s our Sprint ad that ran on the Super Bowl:
I think it’s pretty good, and it’s one of the few where the humor actually came from the product benefit. We had talked about having the guy throw the PC card at the woman’s head, but that’s been done before.
The headline pretty much said it all: “Kerry Ranked Last On Likeability”. Yeah, it’s easy to kick the guy right now, but if you look at the numbers, it’s impressive how poorly he rated in this poll. The question’s a little fruity (people were asked how warmly they felt towards a series of politicians on a “feeling thermometer”), but Kerry rated lower than noted huggy bears Newt Gingrich and Dick Cheney. People feel less warmly towards Kerry than towards Dick Cheney? Ouch.Yes, it’s sad that politics has become almost entirely marketing, and I like and respect John Kerry as a legislator, but this is what happens when you have no sense of humor, insult the troops, and most importantly, act arrogant and drag your feet in saying you’re sorry. Someone should start a PR course called “How Not To Connect With The Public: Lessons From John Kerry”.
(Ported from the old blog.)