Category Archives: riney

Connectile Dysfunction Online

This microsite is the latest in the ‘Connectile Dysfunction’ (CD) campaign for Sprint, a follow-up to our Super Bowl commercial. It takes you inside the Connectile Dysfunction Treatment Center (CDTC) where patients suffering from CD are being cured. Check it out at: www.curecd.com.

Connectile Dysfunction

Here’s our Sprint ad that ran on the Super Bowl:

I think it’s pretty good, and it’s one of the few where the humor actually came from the product benefit. We had talked about having the guy throw the PC card at the woman’s head, but that’s been done before.